• Editorials

    Creating a Product Marketing Campaign that Actually Works

      Whether it is a known brand rolling out a new product, or a new brand and its equally unknown goods/services, Product Marketing is essential. That is because you can't buy what you do not know about—right? This process is vital enough that big brands dedicate bottomless budgets to ensuring sales.  There is the creation of fancy-looking logos; ads are taken out in full-colour glossy magazines; discounts are offered, and you can BOGOF. Still, most products launched each year fail.  Discussions on the problems happen over and over, but the real question is, "how can you create a product marketing…